MKTG Essay Example | Topics and Well Written Essays - 250 words - 2

MKTG - Essay Example Using posters, banners, carry bags and even consumer goods to promote one’s product and services has become common. Sponsorship of events like sports events, cultural festivals and carnivals have become highly attractive propositions for big and small business. But in the recent times, the companies have started using mobiles phones as their media of advertisement. The huge database of mobile phone users offers the companies with wide options to send messages regarding products to the prospective customers. While mobile advertisement might be a big nuisance value for the mobile users, it nevertheless provides the firms with huge opportunities to exploit new market. The companies like Suzuki, Vodafone, AIG etc are using this media to promote their products and services. Indeed, the new approach and innovative ideas of promoting products have increasingly transformed alternative media into highly accessible and effective tools of advertising. (words: 242)